The TV Spot

This past Wednesday, Cooper and I shot our television appearance on WHC-TV in West Hartford, CT.  It’s a local public access station, but it will also be available on the internet on the station’s web site and it’s still publicity!  It was also a lot of fun.

During my stand up days, I did quite a bit of public access TV as well as a few interviews on the local news.  Thus, I was very comfortable with the interview.  Cooper’s only prior television work had been on soaps and not any talk show type situations, so she was a bit nervous.  She relaxed the second we started and handled it like the pro she is.  There was never a doubt in my mind that she would.

We got a nice full twenty minute spot, more than enough time to cover everything we wanted to.  We talked about our backgrounds in writing, and mine in stand up and hers in acting.  The story of how we met in our old screenwriting group and became partners came up and we also related our similar tastes in movies and how well we work together.

Then we talked about ISN’T ROMANTIC?, how much fun we had, what we learned and how it’s doing now.  They will add a clip from the film in the final edit.  We chose the scene in the kitchen where Diana confronts Danny about her despair over the lack of romance in their marriage.  It’s a good scene that gives a feel for the film without giving anything away.

We segued to MY SPIRITED SISTER by talking about how impressed with were with the work its three young stars did in their appearance in the opening scene of ISN’T IT ROMANTIC?   We wrapped up by talking about the story and our crowd funding campaign.

It went very well.  The host, the director and the crew were very nice and they did a great job, very professional.  The host is also an actor and I told him to send me a headshot and resume, I”m always on the lookout for talent.  After the show, Cooper and I talked to him about what it’s like to pursue a show business career.  He had many questions about New York versus LA.  I of course, am from New York and Cooper has lived in both cities so we were able to help him out.

The show is called A MOMENT WITH JON FRANCOIS.  It will air in July on Comcast Cable, just in time for the launch of our campaign.  I’ll post the web site link when it’s available for those who are curious.  We also booked our three stars to make an appearance on the show next month.  PR is so important and as I have stated, I’m going to do all I can in that vein.

After spending so much time preparing for and doing interviews, on Thursday, Cooper and I were able to get back to writing.  We’re finishing up our revisions to prepare the script for production.  So much to do to be ready for our October shooting start.  It will be here before we know it.  We are so excited!  Making a film is so much fun.

Publicity!

There are a number of areas in which we are aiming to improve our performance on our current film.  One of the most important is publicity.  I did make an attempt at this on ISN’T IT ROMANTIC?  It was the reason, after all, that I started this blog.  I never really got the hang of it though.

Early in preproduction, I had a member of my team assigned to handle our social media.  He had some problems with his computer but honestly, was not making much of an effort anyway.  For this individual, filmmaking is a hobby, just a way to satisfy his curiosity about how movies are made.  I ended up handling all of it myself.

It’s not difficult, just time consuming and with everything else a director must do, there isn’t much time left over to really do the job effectively.  I also was new to both Facebook and Twitter.  I have done considerable studying and also have learned from my past experience.  I’m trying to manage my time better and make room for PR.   I’m off to a better start on MY SPIRITED SISTER. 

With our IndieGoGo campaign going live next month, it is crucial to get the word out about the film and our crowd funding goals.  I’m much more adept with social media, for example, in the use of hashtags.  I’m doing a much better job in reaching more people.  This time around, I am also using traditional media, as recommended by mentors I trust.

I contacted the arts editor of the Danbury, CT News-Times and a reporter is going to write a feature article.  He’ll interview Cooper and me about our lives as independent filmmakers and also about MY SPIRITED SISTER.  It will be a great way to reach out to our local community and let them know what two of their fellow citizens are doing and how they can be a part of it.

I’ve also booked an interview for us on a public access television program in West Hartford.  I’m very excited.  I did a fair amount of television in my stand up days, public access and interviews on local news stations.  It’s a lot of fun and I’m very comfortable doing it.  We’re also planning to book our three young stars on the show in a few weeks to help give the campaign a boost at the midpoint.

It’s very exciting and I’m proud that we’re taking such big steps forward.  We’re hoping to raise a significantly greater amount of money for this film.  We want to make a better movie and would love to be able to pay everyone involved at least something for their efforts.  We’ll also be able to rent more and better equipment and have a bigger budget for set design and wardrobe.

I’m feeling proud of myself.  I’ve always picked things up very quickly and that seems to be holding true thus far for my filmmaking career.  My confidence is at a very high level and my self esteem has never been better.  Pretty good for a neurotic kid who never went to film school.  Like my fictional counterpart from ISN’T IT ROMANTIC? Danny Kresky, I’m no ordinary schmuck.