It was incredible. Absolutely amazing. A thrilling nail biter. There aren’t enough adjectives in the English language to describe it. It honestly felt to me, much like Game 6 of the 1986 World Series when my Mets rallied from two runs down, two out, nobody on in the tenth inning to beat Boston. The event: the Kickstarter campaign for MY SPIRITED SISTER. (Notice, just text, no link.)
We did it! We reached our goal, raising $10,170, so the film is green lit and preproduction begins on September 3. I gotta tell you, ladies and gentlemen, it wasn’t easy.
The campaign ended this past Friday. At the start of the day, we were only 44% funded. It didn’t look good. Cooper and I talked on the phone Monday, discussing our back up plan in the event we missed, which looked very likely. We consoled ourselves with the fact that we had learned so much and made a huge improvement over the feeble campaign we ran last year for ISN’T IT ROMANTIC? that only hit 10%. We knew that applying what we learned this time, we would make it if we tried again. We didn’t have to.
It was a phenomenal rally, $5685 for the day, more than six times the amount of our prior high for one day. It began in the afternoon when we got two $1000 pledges. We were close to two thirds of the way there and although it would take a hell of a rally, it suddenly looked possible. We got down to business, not only Cooper and I, but also her fiancé Jimmy, the true star of the campaign team. The campaign end time was 7:59. I arrived at their home around 6, with us just over 67%. It was getting really exciting. The countdown on the campaign page had switched from hours to minutes and there was that great feel all sports fans know of the clock ticking down while their team mounts a comeback.
Coop and I took to social media, tweeting furiously, hitting Facebook, announcing updated totals and counting the minutes. Jimmy basically put the campaign on his back and carried us. He got on the phone and starting calling people, pulling in pledges. We watched the percentage go up as the time went down. It was within reach, but would we make it?
The minutes dropped to single digits and were just over 82%. This one was going to the wire. People were increasing their earlier pledges, coming in from Kickstarter’s “ending soon” listing. With only four minutes left, the number rose past $10,000 and we had it. What a wild ride! We celebrated, hugs all around. I stayed for dinner and celebrated with my friends. Truly one of the most amazing and satisfying days, not only of my filmmaking career, but of my life.
As I drove home, feeling great but exhausted, my mind turned to the next tasks. Putting together the budget, creating the schedule, location scouting, casting the rest of the roles, wardrobe, set dressing, shot lists, equipment rental. I knew I should take a day or two and relax, but it’s so hard to shut it down.
It’s been a fun weekend, we’ve been getting phone calls and emails with congratulations. Preproduction begins on September 3 and we are so excited to make this film. It was such a good feeling to send the email to our stars and their families, letting them know we made it. They’re terrific kids, they’re going to be great in the movie and their video was huge in bringing in pledges.
So there you have it, folks. We’re making a movie. That means you’ve got about six months worth of blogs coming. Stayed tuned. As the saying goes, “You ain’t seen nothing yet!”