Success!

It was incredible. Absolutely amazing. A thrilling nail biter. There aren’t enough adjectives in the English language to describe it. It honestly felt to me, much like Game 6 of the 1986 World Series when my Mets rallied from two runs down, two out, nobody on in the tenth inning to beat Boston. The event: the Kickstarter campaign for MY SPIRITED SISTER. (Notice, just text, no link.)

We did it! We reached our goal, raising $10,170, so the film is green lit and preproduction begins on September 3. I gotta tell you, ladies and gentlemen, it wasn’t easy.

The campaign ended this past Friday. At the start of the day, we were only 44% funded. It didn’t look good. Cooper and I talked on the phone Monday, discussing our back up plan in the event we missed, which looked very likely. We consoled ourselves with the fact that we had learned so much and made a huge improvement over the feeble campaign we ran last year for ISN’T IT ROMANTIC? that only hit 10%. We knew that applying what we learned this time, we would make it if we tried again. We didn’t have to.

It was a phenomenal rally, $5685 for the day, more than six times the amount of our prior high for one day. It began in the afternoon when we got two $1000 pledges. We were close to two thirds of the way there and although it would take a hell of a rally, it suddenly looked possible. We got down to business, not only Cooper and I, but also her fiancé Jimmy, the true star of the campaign team. The campaign end time was 7:59. I arrived at their home around 6, with us just over 67%. It was getting really exciting. The countdown on the campaign page had switched from hours to minutes and there was that great feel all sports fans know of the clock ticking down while their team mounts a comeback.

Coop and I took to social media, tweeting furiously, hitting Facebook, announcing updated totals and counting the minutes. Jimmy basically put the campaign on his back and carried us. He got on the phone and starting calling people, pulling in pledges. We watched the percentage go up as the time went down. It was within reach, but would we make it?

The minutes dropped to single digits and were just over 82%. This one was going to the wire. People were increasing their earlier pledges, coming in from Kickstarter’s “ending soon” listing. With only four minutes left, the number rose past $10,000 and we had it. What a wild ride! We celebrated, hugs all around. I stayed for dinner and celebrated with my friends. Truly one of the most amazing and satisfying days, not only of my filmmaking career, but of my life.

As I drove home, feeling great but exhausted, my mind turned to the next tasks. Putting together the budget, creating the schedule, location scouting, casting the rest of the roles, wardrobe, set dressing, shot lists, equipment rental. I knew I should take a day or two and relax, but it’s so hard to shut it down.

It’s been a fun weekend, we’ve been getting phone calls and emails with congratulations. Preproduction begins on September 3 and we are so excited to make this film. It was such a good feeling to send the email to our stars and their families, letting them know we made it. They’re terrific kids, they’re going to be great in the movie and their video was huge in bringing in pledges.

So there you have it, folks. We’re making a movie. That means you’ve got about six months worth of blogs coming. Stayed tuned. As  the saying goes, “You ain’t seen nothing yet!”

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The Rally Begins!

My Spirited Sister -- Kicktraq Mini

 

We are now in the final stretch of MY SPIRITED SISTER’s Kickstarter campaign.  At 7:59 PM EDT tonight, the seventy-two hour countdown begins. This is the most exciting time of any campaign. There is an all out push as Cooper and I will do all we can to get the project funded and our backers, team and friends will work equally hard. No money, no movie. It’s that simple.

It has already started. We picked up three new backers today and we are now 41.75% funded (at this point, the decimals count). That seems like a long way to go and it is, but the crowd funding expert with whom I’ve been consulting informed me that the goal is still within reach. Numerous campaigns have rallied in the last three days from a similar point.

I’m experiencing so many emotions. I’m excited, anxious, energized and close to exhausted. I’ve been on four hours sleep a night since the campaign started and over the last week or so, I often sleep less than that. That’s the amount of effort that must  go into a crowd funding campaign for it to succeed.

I’m not doing it alone. Cooper and her fiance have been amazing. They’ve both been pushing this all over social media and up close and personal, through phone calls and face to face meetings. And they’re doing this while planning their wedding! Talk about above and beyond. We’re also getting great help from our stars and their parents. I’m really moved by how everyone is pulling together. No matter how this turns out, it’s been a great experience and I have learned so much. I’ve taken a huge step forward in my ability to crowd fund. If I can master this aspect of filmmaking, the sky is the limit. Cooper and I have tremendous potential. As long as we can get the money, we can make great films.

Kicktraq has hot lists for Kickstarter projects, as well as individual categories. The lists are based on popularity, backers, updates and social media shares. For the last six days, we have been at the top of the short film hot list and number two on the overall film hot list. We even jumped over Spike Lee’s project. I’m proud of that. It’s the result of a tremendous amount of work and dedication.

Now, the trick is to convert that work into a successful campaign in the final stretch. As much effort as we’re putting in, we still need our fans. So, thank you to all of you who have pledged. We would really appreciate if you would spread the word. For those who haven’t yet pledged, please take a look at the campaign page, check out the rewards and consider doing so. You can donate as little as one dollar.

It’s always fun to win a game in the final minutes, have that ninth inning rally, snatch victory from the jaws of defeat. Let’s do that together.