We now have just nine days remaining in the Kickstarter campaign for MY SPIRITED SISTER. We’re 37% funded, so we have a long way to go. Nevertheless, we are in good shape. 82% of Kickstarter campaigns that reach the 20% funded mark go on to succeed. We reached that milestone early, which is a very good sign. Campaign progress typical graphs as a reverse bell curve (for the statisticians out there). The start is fast due to the excitement and the rush of one’s inner circle of family, friends and colleagues. The middle slows down and then there is a frantic rush at the end as everyone works to see the project makes its goal. The key is to get the number as high as possible through the start and boost the middle as much as possible.
Last year, I ran a campaign on IndieGoGo for ISN’T IT ROMANTIC? although I had sufficient funding from another source. Cooper and I decided to see if we could raise some additional funds to allow us to have a bigger budget. I was a complete novice at the art of crowd funding and we only raised about 10% of our goal. We used the “flexible funding” option (not available on Kickstarter) so we were able to keep what we raised. I knew I had a lot to learn.
This year, I did my homework and it’s been quite an education. I’m very proud of how much my crowd funding skills have improved. I still have much to learn, but I’ve come a long way in a year, enough that we were confident enough to use Kickstarter and it’s “all or nothing” platform. We’re going to make it this time.
I’m feeling the same way I did when I directed ISN’T IT ROMANTIC? last year. I have a responsibility to my cast, production team and backers and fans to make this happen. It isn’t just about me. This increases my motivation and drives me to work even harder than I usually do (and that’s pretty hard as it is).
So, in the final stretch, we’re in good shape. To make it, we need more eyes on the campaign page.. Do you like movies? Do you like getting in on the ground floor and being part of a success story? Do you like me? (Of course you do, I’m adorable!) Click the LINK, check out the pitch, choose a fun perk that fits your budget and tell the world. Much easier to do in today’s modern society with the internet! I’m going to make this happen if I have to put this project on my back an carry it. We’re going to succeed and you know you want to be a part of it.