Publicity!

There are a number of areas in which we are aiming to improve our performance on our current film.  One of the most important is publicity.  I did make an attempt at this on ISN’T IT ROMANTIC?  It was the reason, after all, that I started this blog.  I never really got the hang of it though.

Early in preproduction, I had a member of my team assigned to handle our social media.  He had some problems with his computer but honestly, was not making much of an effort anyway.  For this individual, filmmaking is a hobby, just a way to satisfy his curiosity about how movies are made.  I ended up handling all of it myself.

It’s not difficult, just time consuming and with everything else a director must do, there isn’t much time left over to really do the job effectively.  I also was new to both Facebook and Twitter.  I have done considerable studying and also have learned from my past experience.  I’m trying to manage my time better and make room for PR.   I’m off to a better start on MY SPIRITED SISTER. 

With our IndieGoGo campaign going live next month, it is crucial to get the word out about the film and our crowd funding goals.  I’m much more adept with social media, for example, in the use of hashtags.  I’m doing a much better job in reaching more people.  This time around, I am also using traditional media, as recommended by mentors I trust.

I contacted the arts editor of the Danbury, CT News-Times and a reporter is going to write a feature article.  He’ll interview Cooper and me about our lives as independent filmmakers and also about MY SPIRITED SISTER.  It will be a great way to reach out to our local community and let them know what two of their fellow citizens are doing and how they can be a part of it.

I’ve also booked an interview for us on a public access television program in West Hartford.  I’m very excited.  I did a fair amount of television in my stand up days, public access and interviews on local news stations.  It’s a lot of fun and I’m very comfortable doing it.  We’re also planning to book our three young stars on the show in a few weeks to help give the campaign a boost at the midpoint.

It’s very exciting and I’m proud that we’re taking such big steps forward.  We’re hoping to raise a significantly greater amount of money for this film.  We want to make a better movie and would love to be able to pay everyone involved at least something for their efforts.  We’ll also be able to rent more and better equipment and have a bigger budget for set design and wardrobe.

I’m feeling proud of myself.  I’ve always picked things up very quickly and that seems to be holding true thus far for my filmmaking career.  My confidence is at a very high level and my self esteem has never been better.  Pretty good for a neurotic kid who never went to film school.  Like my fictional counterpart from ISN’T IT ROMANTIC? Danny Kresky, I’m no ordinary schmuck.

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